Return On Equity

TOTAL KEYCORP

18.0%

23.7%

19.3%

26.0%

Return On Economic Equity

Return On Regulatory Equity

March 1999 Year to Date

Total

ex-Goodwill

Total

ex-Goodwill

Key Capital Partners

5.8%

10.7%

8.9%

25.2%

Asset Management

24.2%

27.5%

42.8%

53.0%

Society Asset Management

2710.5%

2710.5%

847.6%

847.6%

Gradison Mutual Funds

2104.3%

2104.3%

NA

NA

Gradison Asset Management

398.3%

398.3%

NA

NA

Franchise Trust

154.8%

154.8%

797.8%

797.8%

Wealth Management

138.1%

138.1%

138.3%

138.3%

McDonald Trust

126.3%

126.3%

115.5%

115.5%

PB&I

17.2%

17.2%

21.5%

21.5%

IAS

17.0%

17.0%

573.9%

573.9%

Spears, Benzak

5.7%

430.9%

5.8%

1341.9%

Key Equity Capital

1.8%

1.8%

12.0%

12.0%

Victory Funds

-14.7%

-14.7%

-215.9%

-215.9%

Insurance

-344.3%

-344.3%

-123.0%

-123.0%

McDonald Investments

8.6%

9.5%

23.0%

28.9%

Fixed Income Capital Markets

2022.3%

2022.3%

NA

NA

McDonald Branches

1031.5%

1031.5%

NA

NA

Equity Capital Markets

1003.1%

1003.1%

NA

NA

Public Sector

67.3%

67.3%

39.8%

39.8%

McDonald Investments

-9.0%

-9.6%

-37.8%

-55.3%

Bank Capital Markets

-25.9%

-25.9%

-19.4%

-19.4%

Investment Banking

-29.4%

-6.6%

-8.0%

-1.8%

Retail Brokerage - KII

-96.2%

-96.2%

-706.3%

-706.3%

KCP ADMIN

-16.8%

-2394.3%

-16.3%

NA