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Performance Measurements - ROE

Return On Equity

TOTAL KEYCORP

18.0%

23.7%

19.3%

26.0%

Return On Economic Equity

Return On Regulatory Equity

March 1999 Year to Date

Total

ex-Goodwill

Total

ex-Goodwill

Key Support and Admin.

170.4%

170.4%

31.5%

31.5%

Key Client Services

6597.4%

6597.4%

7.8%

7.8%

Deposit Marketing

122.5%

122.5%

152.2%

152.2%

Treasury

-151.7%

-151.7%

-35.4%

-35.4%

Treasury Admin

112.1%

112.1%

17.3%

17.3%

Treasury Investments

-15.2%

-15.2%

-5.2%

-5.2%

Treasury Funding

-119.3%

-119.3%

NA

NA

Treas,Deriv,Trad & Hedging

-2348.2%

-2348.2%

20.2%

20.2%

Treasury Parent Funding

-2992.2%

-2992.2%

-684.0%

-684.0%

Key Technology Services

-178.8%

-178.8%

-193.9%

-193.9%

Key Electronic Commerce

-46.0%

-46.0%

-424.1%

-424.1%