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L.O.B. hierarchy
the L.O.B. hierarchy

This page is organized along the lines of the KEIS Organizational Hierarchy dated 4/13/99,  plus it provides direct links to the capital allocations of each of the lines of business by clicking on that line of business.  The number of lines of business:

MAJOR LINES OF BUSINESS (MLOB's = 5)
PRIMARY LINES OF BUSINESS (PLOB's = 23)
SECONDARY LINES OF BUSINESS (SLOB's = 138)

This page includes 5 tables which show the SLOBs and PLOBs according to their MLOBs.  

To view the total allocated capital for Keycorp, click on  KeyCorp Total.

To see the organization of LOBs under a particular MLOB, click on a MLOB in the following table:

KEY CONSUMER BANK
KEY COMMUNITY BANK
KEY CORPORATE CAPITAL
KEY CAPITAL PARTNERS
KEYCORP SUPPORT & ADMIN

Note: Any LOB that does NOT have capital allocated to it, will be in a black font with no underline.   

KEY CONSUMER BANK
EDUCATIONAL RESOURCES KEY FINANCE
(Home Equity)
RV/MARINE AUTO FINANCE CREDIT CARD KCF OTHER*
Educational Lending Home Equity Indirect/RV Marine IA Prime Credit Card KCF Collections
Key Funding (Home Equity) IA Specialty (AFG) KCF Admin
Key Finance Admin IA Lease KCF Human Resources
Champion Mortgage Company KCF Marketing
Subprime Home Equity KCF Closed Centers
National Home Equity

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KEY COMMUNITY BANK
RETAIL BANKING RETAIL COMMUNITY BANKING DIVESTITURES
(N/A)
COMMERCIAL BANKING COMMUNITY OTHER*
SMALL BUSINESS RETAIL COMMUNITY BANKING
("Core Banking")
Small Business Retail Core Banking Divestitures(N/A) Upper Middle Market Mortgage Servicing
Community Development Community Middle Market Other Community
Other Retail Banking Large Corporate Community Overhead
Debit Card Services Key Business Owner Svcs. CCY Eliminations
Mortgage Portfolio Commercial Banking Other CCU Inter-Company
Retail ATM Credit Overhead Admin
Credit OH - Consumer Loan Centers
Credit OH - Small business
Credit OH - Workout
Credit OH - Underwriting Admin
CCY Closed Centers
Community Bank HR Support
Community Bank Marketing Service

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KEY CORPORATE CAPITAL
COMMERCIAL REAL ESTATE LEASING NONRELATIONSHIP SPECIALTY FINANCE & CORP TOTAL CORP BANKING OTHER/ADMIN*
Commercial Real Estate Leveraged Lease Media & Telecomm Corporate Banking Other Secondary
Nonleveraged Lease Structured Finance Corp-HR Overhead
LeaseTec Health Care Finance Corp Eliminations Secondary
International Corp - Credit Overhead
Cash Management Corp Operations Secondary
Loan Sales and Syndication Closed Centers Corp Bank Secondary
Specialty Finance Admin Discounted Operations
Key Global Finance
Key Corporate Capital HR Support
Corporate Capital Marketing Support

Leasing NonRelationship - the 4/13/99 organizational chart shows 5 SLOBS, however the balance data that KEIS provided, did not recognize the change at month-end March.

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KEY CAPITAL PARTNERS
ASSET MANAGEMENT MCDONALD
INVESTMENTS
KCP ADMIN*
Key Asset Advisors McDonald-Investments KYCP Closed Centers Secondary
Spears, Benzak Public Sector KCP Communications
SAM Fixed Income Capital Markets KCP Executive
KAM Admin Investment Banking KCP Finance
Wealth Management Equity Capital Markets KCP Funding
IAS Bank Capital Markets KCP Human Resources
Insurance McDonald Investments Other KCP Marketing Services
Mezzanine Capital Retail Brokerage (Bank Channel) - KII KCP Operations
Key Equity Capital McDonald Branches McD Firm Overhead
Gradison Asset Mgmt KCP Risk Mgmt Admin
Gradison Mutual Funds KCP Technology
McDonald Trust
Asset Management-Allocation
Marketing Ser.
Franchise Trust
PB&I
Principal Investing

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KEYCORP SUPPORT & ADMIN
KEY TECHNOLOGY SERVICES KEY CLIENT SERVICES KEYCORP SUPPORT GENERAL COMPANY TREASURY
Technology Services Corporate Real Estate Executive Other Planning Funding Center
Key Technical Services Admin. Key Service Centers Finance Other Eliminations Treasury Investments
Human Resources Key Client Service Admin Human Resources Other  Centers Treas, Deriv, Trad & Hedging
Key Electronic Commerce Client Relations General Counsel I/C Entries Treasury Funding
KTS Offset Key Client Service HR Support Risk Management Admin-Other Treasury Parent Funding
  Operations Services Portfolio Management General Co. Treasury Admin
Deposit Marketing Aviation Other Secondary Support Treasury Allocation
  KeyCorp Insurance   Planned Asset Reduction
Marketing & Strategic Mgmt.  
Other KeyCorp Management Co.
Managment Co. Allocation and Recoveries

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